Enhancements to help you submit and market your apps and games
Enhancements to help you submit and market your apps and games is an official Apple Developer update published on Oct 29, 2025. This page summarizes what changed and why it matters for App Store, ASO, release, policy, and developer teams.
What changed
As part of our ongoing commitment to helping developers succeed on the App Store, we’re introducing new options for submitting content and updates while your app is in review, double the number of custom product pages,…
Why it matters for App Store teams
It may affect listing operations, submissions, review expectations, localization, or storefront monitoring.
Recommended follow-up
Review the original Apple update, then check affected apps, countries, rankings, releases, and ASO workflows inside AppStoreStatistics if the change touches your launch or growth process.
Monitor App Store charts