Enhancements to help you submit and market your apps and games

What changed

As part of our ongoing commitment to helping developers succeed on the App Store, we’re introducing new options for submitting content and updates while your app is in review, double the number of custom product pages,…

Why it matters for App Store teams

It may affect listing operations, submissions, review expectations, localization, or storefront monitoring.

Recommended follow-up

1. Read Apple's original “Enhancements to help you submit and market your apps and games” announcement and record the affected platforms, storefronts and any effective date.
2. It may affect listing operations, submissions, review expectations, localization, or storefront monitoring.
3. Assign an owner, record the baseline and verify the affected flow. Treat subsequent ranking or rating changes as observations, not proof that this announcement caused them.