New In-App Purchase and subscription data now available in Analytics

What changed

Analytics in App Store Connect receives its biggest update since its launch, including a refreshed user experience that makes it easier to measure the performance of your apps and games. Updates include:

Why it matters for App Store teams

Review purchase, renewal and restore flows affected by the announcement. Use sandbox transactions to verify implementation before changing production offers.

Recommended follow-up

1. Read Apple's original “New In-App Purchase and subscription data now available in Analytics” announcement and record the affected platforms, storefronts and any effective date.
2. Review purchase, renewal and restore flows affected by the announcement. Use sandbox transactions to verify implementation before changing production offers.
3. Assign an owner, record the baseline and verify the affected flow. Treat subsequent ranking or rating changes as observations, not proof that this announcement caused them.