Coming bright up

What changed

Get ready for a week of technology, creativity, and community — all online and free. Here’s what WWDC26 has in store.

Why it matters for App Store teams

It provides official context for teams monitoring Apple platform and App Store operational changes.

Recommended follow-up

1. Read Apple's original “Coming bright up” announcement and record the affected platforms, storefronts and any effective date.
2. It provides official context for teams monitoring Apple platform and App Store operational changes.
3. Assign an owner, record the baseline and verify the affected flow. Treat subsequent ranking or rating changes as observations, not proof that this announcement caused them.