App StoreAug 5, 2026
Get ready for new creative assets on the App Store
As we announced in June, Apple is introducing new ways to market your apps and games on the App Store. With these new assets, you can go beyond in-use visuals to highlight your brand, seasonal offerings, exciting new co…
What changed
As we announced in June, Apple is introducing new ways to market your apps and games on the App Store. With these new assets, you can go beyond in-use visuals to highlight your brand, seasonal offerings, exciting new co…
Why it matters for App Store teams
It may affect listing operations, submissions, review expectations, localization, or storefront monitoring.
Recommended follow-up
- Read Apple's original “Get ready for new creative assets on the App Store” announcement and record the affected platforms, storefronts and any effective date.
- It may affect listing operations, submissions, review expectations, localization, or storefront monitoring.
- Assign an owner, record the baseline and verify the affected flow. Treat subsequent ranking or rating changes as observations, not proof that this announcement caused them.