Get ready for new creative assets on the App Store
Get ready for new creative assets on the App Store is an official Apple Developer update published on Aug 5, 2026. This page summarizes what changed and why it matters for App Store, ASO, release, policy, and developer teams.
What changed
As we announced in June, Apple is introducing new ways to market your apps and games on the App Store. With these new assets, you can go beyond in-use visuals to highlight your brand, seasonal offerings, exciting new co…
Why it matters for App Store teams
It may affect listing operations, submissions, review expectations, localization, or storefront monitoring.
Recommended follow-up
Review the original Apple update, then check affected apps, countries, rankings, releases, and ASO workflows inside AppStoreStatistics if the change touches your launch or growth process.
Monitor App Store charts