Updates to App Tracking Transparency in the European Union

What changed

As part of agreements with select European competition authorities, Apple is introducing changes to its App Tracking Transparency framework in the European Union. Beginning with iOS 27.2 and iPadOS 27.2, developers will…

Why it matters for App Store teams

It may affect SDK, Xcode, API, platform, or release-engineering workflows.

Recommended follow-up

1. Read Apple's original “Updates to App Tracking Transparency in the European Union” announcement and record the affected platforms, storefronts and any effective date.
2. It may affect SDK, Xcode, API, platform, or release-engineering workflows.
3. Assign an owner, record the baseline and verify the affected flow. Treat subsequent ranking or rating changes as observations, not proof that this announcement caused them.