Owned-app data
Exact when authorized
Only applies to apps controlled by the connected account.
✦ Pricing
Blog hubs
Analytics hub
App Store Connect Analytics Hub
This hub consolidates App Store Connect analytics, KPI, conversion and measurement articles into one canonical measurement page.
Direct answer
App Store Connect analytics explains owned-app funnel performance: impressions show exposure, product page views show listing visits, and conversion rate shows how efficiently visits become downloads. Public competitor metrics are separate from authorized owned-app analytics.
Public competitors
Observed or estimated
Competitor downloads and revenue are not exact public Apple facts.
Core funnel
Impressions → views → conversion
Read metrics together instead of as isolated scoreboards.
Measurement resources
| Resource | Why it matters | Open |
|---|---|---|
| App Store Connect analytics explained | Direct explanation of impressions, views and conversion. | Open |
| Methodology | Definitions for Live, Observed, Cached, Estimated, Exact and Beta. | Open |
| App Store KPI glossary | Short definitions for common App Store metrics. | Open |
| App Store Statistics | Observed aggregate public dataset metrics. | Open |
Frequently asked questions
Are App Store Connect metrics available for competitors?+
No. Exact App Store Connect analytics require authorized access to an owned app.
What is the difference between observed and exact data?+
Observed data comes from public sources; exact data comes from authorized owned-app integrations.
What does conversion rate mean?+
It measures how efficiently product page visits become downloads, but it should be interpreted with traffic quality and listing context.
Why consolidate analytics articles?+
Analytics concepts work better as one source of truth with methodology and CTA links than as many overlapping KPI posts.