Update: New domain for Sign in with Apple

What changed

Starting later this year, new Sign in with Apple addresses, previously issued on privaterelay.appleid.com, will be issued on private.icloud.com. Existing addresses on privaterelay.appleid.com will continue to work and f…

Why it matters for App Store teams

For affected storefronts, compare tax treatment and developer proceeds before changing customer prices. The announcement does not establish a change in app demand.

Recommended follow-up

1. Read Apple's original “Update: New domain for Sign in with Apple” announcement and record the affected platforms, storefronts and any effective date.
2. For affected storefronts, compare tax treatment and developer proceeds before changing customer prices. The announcement does not establish a change in app demand.
3. Assign an owner, record the baseline and verify the affected flow. Treat subsequent ranking or rating changes as observations, not proof that this announcement caused them.