Surprise and shine

What changed

Join us for a special Apple Event on September 9 at 10 a.m. PT.Watch on apple.com, Apple TV, or YouTube Live.

Why it matters for App Store teams

It provides official context for teams monitoring Apple platform and App Store operational changes.

Recommended follow-up

1. Read Apple's original “Surprise and shine” announcement and record the affected platforms, storefronts and any effective date.
2. It provides official context for teams monitoring Apple platform and App Store operational changes.
3. Assign an owner, record the baseline and verify the affected flow. Treat subsequent ranking or rating changes as observations, not proof that this announcement caused them.