Observed US storefront sample
App Store benchmarks by category
App Store benchmarks compare the characteristics of apps within the same observed storefront and category. These US benchmarks summarize saved metadata with explicit sample sizes; they are not worldwide market totals, success targets or download predictions.
Observed US category benchmarks; individual metric sample sizes are shown.
Eligible US apps
7,167
Qualifying categories
16
Metadata collection window
90 days
Generated . Latest included metadata observation: 2026-11-09 01:10 UTC. Individual records can be up to 90 days old.
Compare US app categories
Each cell shows its own valid sample and coverage within the category.
| Category / apps | Median star rating | Median rating count | Free apps | Median days since update | Multilingual apps |
|---|---|---|---|---|---|
| Lifestyle856 distinct apps | 4.81n=328 · 38.3% coverage | 0n=856 · 100% coverage | 35.86%n=856 · 100% coverage | 51.5n=856 · 100% coverage | 18.84%n=844 · 98.6% coverage |
| Productivity824 distinct apps | 5n=245 · 29.7% coverage | 0n=824 · 100% coverage | 29.25%n=824 · 100% coverage | 48.5n=824 · 100% coverage | 20.42%n=803 · 97.5% coverage |
| Education809 distinct apps | 4.61n=321 · 39.7% coverage | 0n=809 · 100% coverage | 44.75%n=809 · 100% coverage | 41n=809 · 100% coverage | 18.39%n=783 · 96.8% coverage |
| Health & Fitness778 distinct apps | 5n=273 · 35.1% coverage | 0n=778 · 100% coverage | 31.88%n=778 · 100% coverage | 53n=778 · 100% coverage | 19.38%n=769 · 98.8% coverage |
| Finance632 distinct apps | 4.8n=340 · 53.8% coverage | 1n=632 · 100% coverage | 44.62%n=632 · 100% coverage | 45n=632 · 100% coverage | 19.29%n=617 · 97.6% coverage |
| Games613 distinct apps | 4.75n=114 · 18.6% coverage | 0n=613 · 100% coverage | 59.54%n=613 · 100% coverage | 24n=612 · 99.8% coverage | 26.85%n=596 · 97.2% coverage |
| Entertainment502 distinct apps | 4.67n=228 · 45.4% coverage | 0n=502 · 100% coverage | 29.88%n=502 · 100% coverage | 82n=501 · 99.8% coverage | 18.03%n=488 · 97.2% coverage |
| Utilities352 distinct apps | 4.51n=33 · 9.4% coverage | 0n=352 · 100% coverage | 48.01%n=352 · 100% coverage | 27.5n=352 · 100% coverage | 36.28%n=339 · 96.3% coverage |
| Shopping350 distinct apps | 4.81n=219 · 62.6% coverage | 6n=350 · 100% coverage | 88%n=350 · 100% coverage | 24n=350 · 100% coverage | 14.49%n=345 · 98.6% coverage |
| Photo & Video272 distinct apps | 4.87n=80 · 29.4% coverage | 0n=272 · 100% coverage | 27.21%n=272 · 100% coverage | 39.5n=272 · 100% coverage | 34.36%n=259 · 95.2% coverage |
| Business239 distinct apps | Unavailablen=18 · 7.5% coverage | 0n=239 · 100% coverage | 87.45%n=239 · 100% coverage | 24n=239 · 100% coverage | 22.75%n=233 · 97.5% coverage |
| Social Networking172 distinct apps | 4.68n=93 · 54.1% coverage | 1n=172 · 100% coverage | 59.88%n=172 · 100% coverage | 43.5n=172 · 100% coverage | 24.42%n=172 · 100% coverage |
| Sports132 distinct apps | Unavailablen=28 · 21.2% coverage | 0n=132 · 100% coverage | 70.45%n=132 · 100% coverage | 33n=132 · 100% coverage | 26.52%n=132 · 100% coverage |
| Music123 distinct apps | Unavailablen=22 · 17.9% coverage | 0n=123 · 100% coverage | 32.52%n=123 · 100% coverage | 25n=123 · 100% coverage | 33.65%n=104 · 84.6% coverage |
| Food & Drink120 distinct apps | Unavailablen=23 · 19.2% coverage | 0n=120 · 100% coverage | 86.67%n=120 · 100% coverage | 28.5n=120 · 100% coverage | 20.17%n=119 · 99.2% coverage |
| Travel102 distinct apps | Unavailablen=23 · 22.5% coverage | 0n=102 · 100% coverage | 72.55%n=102 · 100% coverage | 25n=102 · 100% coverage | 31%n=100 · 98% coverage |
How to interpret these benchmarks
Use the category median as descriptive context, not a target that guarantees ranking or acquisition. Ratings and prices refer to saved US metadata. The sample is selected by AppStoreStatistics collection activity and is not a random sample of all published apps.
Zero-rating apps are excluded from the star-rating median, not assigned zero stars. Days since update is not update frequency. Binary-language codes do not establish translated store listings. Missing values are excluded from the metric, and values with fewer than 30 observations remain unavailable.
Citation: AppStoreStatistics, Observed US App Store Category Benchmarks, generated 2026-11-09, methodology us-category-benchmarks-v1. Preserve the collection window, sample sizes and limitations when citing this page.
App Store benchmarks FAQ
What do these App Store benchmarks measure?
They summarize the saved US-storefront metadata sample by primary category. They do not describe every app in the US App Store or predict downloads, revenue or ASO success.
How large must a category sample be?
A category needs at least 100 distinct apps with US metadata collected in the past 90 days. Each metric also needs at least 30 valid observations; its own sample size is displayed.
Are unrated apps counted as zero-star apps?
No. The median star rating includes only apps with a positive rating count and a valid positive star rating. Rating-count medians include valid zero counts.
Does language coverage prove App Store listing localization?
No. The multilingual share uses public binary-language codes. It does not verify translated App Store descriptions, screenshots or private App Store Connect localizations.
Is days since update the same as update frequency?
No. It measures the age of the last saved app-version update date at generation time. A single date cannot establish how frequently an app is updated.