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Keyword Gap Tool

Find keywords where competitors rank, but your app is missing or materially weaker in Apple Search.

Rank source

Apple Search

Limit

30 keywords

About this ASO tool

Method, example, features, and common questions

How Keyword Gap Tool works

Compare your iOS app with one competitor to prioritize missing keywords and terms where a smaller ranking gap may be recoverable.

Example

Compare two language-learning apps to find that a competitor ranks for “language learning games” while your app is absent from the tracked results.

What you can analyze

  • Missing keywords for your app
  • Weak rankings with a meaningful competitor lead
  • Shared keywords and rankings your app wins
  • Priority and quick-win classifications
  • Stored gap history and competitor result details

Frequently asked questions

What is an App Store keyword gap?

A keyword gap exists when a competitor ranks for a relevant search term while your app is absent or ranks materially lower.

How is a missing keyword different from a weak keyword?

For a missing keyword, only the competitor ranks. A weak keyword means both apps rank, but the competitor leads by at least the configured threshold.

How are keyword candidates generated?

The analysis combines metadata and suggestion signals from both apps with any manual keywords entered by the user.

What should I do with a keyword gap?

Validate its relevance and difficulty, then test metadata and conversion improvements while monitoring the keyword in the ranking tracker.

ASO tool buying-intent questions

best ASO tool for keyword tracking

Use the Keyword Ranking Tracker when the main job is saved App Store keyword tracking by country.

Keyword Ranking Tracker

affordable ASO tool for indie developers

AppStoreStatistics focuses on rankings, keywords, competitors, charts and app statistics at transparent monthly and lifetime prices.

View pricing

budget ASO tool

Start with the free rank checker for one app, keyword and country, then upgrade when you need saved tracking, history and competitor workflows.

Try the free checker