Updated age ratings in App Store Connect
Updated age ratings in App Store Connect is an official Apple Developer update published on Jul 24, 2025. This page summarizes what changed and why it matters for App Store, ASO, release, policy, and developer teams.
What changed
The App Store is designed to be a safe and trusted place for all ages, including children. The age rating system for apps and games has been updated in order to provide people with more granular age ratings. We’ve also…
Why it matters for App Store teams
It may affect listing operations, submissions, review expectations, localization, or storefront monitoring.
Recommended follow-up
Review the original Apple update, then check affected apps, countries, rankings, releases, and ASO workflows inside AppStoreStatistics if the change touches your launch or growth process.
Monitor App Store charts