Upcoming Currency Change in Bulgaria
Upcoming Currency Change in Bulgaria is an official Apple Developer update published on Sep 25, 2025. This page summarizes what changed and why it matters for App Store, ASO, release, policy, and developer teams.
What changed
Beginning January 1, 2026, Bulgaria will adopt the euro (EUR) as its official currency, replacing the Bulgarian lev (BGN). As a result, the currency for App Store purchases and subscriptions in Bulgaria will change from…
Why it matters for App Store teams
It may affect listing operations, submissions, review expectations, localization, or storefront monitoring.
Recommended follow-up
Review the original Apple update, then check affected apps, countries, rankings, releases, and ASO workflows inside AppStoreStatistics if the change touches your launch or growth process.
Monitor App Store charts