Apple Developer News
App StoreOct 16, 2026

Strengthening App Review Guidelines against nonconsensual intimate imagery and bait-and-switch apps

The App Review Guidelines are a core part of the safe and trusted experience that the App Store strives to offer users around the world — and the foundation of that trust is clear standards that are consistently enforce…

What changed

The App Review Guidelines are a core part of the safe and trusted experience that the App Store strives to offer users around the world — and the foundation of that trust is clear standards that are consistently enforce…

Why it matters for App Store teams

Check the named rule against your app's behavior, disclosures and listing. Record any necessary changes before the next submission; an announcement alone does not imply your app is noncompliant.

Recommended follow-up

Editorial recommendations, not additional Apple requirements or a prediction of ranking changes.

  1. Read Apple's original “Strengthening App Review Guidelines against nonconsensual intimate imagery and bait-and-switch apps” announcement and record the affected platforms, storefronts and any effective date.
  2. Check the named rule against your app's behavior, disclosures and listing. Record any necessary changes before the next submission; an announcement alone does not imply your app is noncompliant.
  3. Assign an owner, record the baseline and verify the affected flow. Treat subsequent ranking or rating changes as observations, not proof that this announcement caused them.
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