Now available: Retention messages for subscriptions
Reduce cancellations with retention messages that remind subscribers of your subscription's value as they decide whether to cancel. Retention messages appear in the cancellation flow and can include text, images, or a s…
What changed
Reduce cancellations with retention messages that remind subscribers of your subscription's value as they decide whether to cancel. Retention messages appear in the cancellation flow and can include text, images, or a s…
Why it matters for App Store teams
Review purchase, renewal and restore flows affected by the announcement. Use sandbox transactions to verify implementation before changing production offers.
Recommended follow-up
Editorial recommendations, not additional Apple requirements or a prediction of ranking changes.
- Read Apple's original “Now available: Retention messages for subscriptions” announcement and record the affected platforms, storefronts and any effective date.
- Review purchase, renewal and restore flows affected by the announcement. Use sandbox transactions to verify implementation before changing production offers.
- Assign an owner, record the baseline and verify the affected flow. Treat subsequent ranking or rating changes as observations, not proof that this announcement caused them.