Appfigures vs data.ai / App Annie

Appfigures is an active platform combining owned-app analytics, monitoring, ASO and app intelligence. data.ai, formerly App Annie, was acquired by Sensor Tower in March 2024, so a current buying decision should compare Appfigures with Sensor Tower's combined offering rather than assume the legacy platform remains unchanged.

Last reviewed August 22, 2026Factual comparison, no invented prices

Read the data.ai alternatives guide Compare Appfigures directly

Quick verdict

Which tool should you choose?

Choose Appfigures when connected owned-app analytics and operational monitoring drive the workflow. Evaluate Sensor Tower when the legacy data.ai requirement was broad enterprise market intelligence rather than day-to-day app operations.

Appfigures

Connected app analytics, monitoring, ASO, Apple Ads, competitor intelligence and market research.

Pricing context

Plan-based public pricing exists; verify current features, app limits and billing on the official page.

Best for

Owned-app analyticsPortfolio monitoringASO and Apple AdsOperational app reporting

Choose Appfigures if

- Exact owned-app analytics and monitoring belong in the same product.
- The team needs current self-serve plan context.
- ASO and app operations matter more than broad cross-market panels.

data.ai / App Annie

Legacy mobile market-intelligence brand and workflows now within Sensor Tower's combined enterprise platform.

Pricing context

Historical data.ai pricing is not treated as current. Request current terms from Sensor Tower.

Best for

Legacy data.ai migrationEnterprise market intelligenceMarket estimatesCombined Sensor Tower research

Choose data.ai / App Annie if

- The requirement is a successor to a legacy enterprise data.ai workflow.
- Market intelligence supports strategy, finance or investment teams.
- Sensor Tower's wider mobile and digital platform is needed.

Feature and scope matrix

This matrix compares public positioning and practical use cases. It does not invent private pricing or hidden vendor capabilities.

Feature	Appfigures	data.ai / App Annie
Current status	Active independent product	Legacy brand acquired by Sensor Tower in March 2024
Primary fit	Analytics operations plus ASO	Enterprise market intelligence context
Owned-app connections	Central platform workflow	Confirm current Sensor Tower integration scope
ASO	Included by relevant plan	Legacy capability; verify current combined product
Apple Ads	Part of current platform scope	Evaluate current Sensor Tower products
Market estimates	Market intelligence capabilities	Historical core strength now in combined platform
Public pricing	Plan context is publicly available	Historical data.ai prices are not current offers
Migration risk	Normal provider migration	Brand, product and methodology transition must be documented
Historical continuity	Depends on retained Appfigures data	Legacy exports and combined-series definitions require verification
Enterprise breadth	Broader app operations platform	Sensor Tower offers wider enterprise intelligence
Small-team fit	Depends on selected plan and owned analytics need	Often broader than a focused small-team workflow
Methodology boundary	Label owned versus estimated data	Do not splice legacy and current modeled series without notes

Related comparisons and next steps

data.ai alternative Appfigures alternatives Methodology

Appfigures vs data.ai / App Annie FAQ

Is data.ai still a separate company?+

Sensor Tower announced the acquisition of data.ai on March 18, 2024. Current product and commercial questions should be evaluated in that combined context.

Was data.ai previously App Annie?+

Yes. App Annie rebranded as data.ai before the Sensor Tower acquisition.

Is Appfigures better for owned analytics?+

Connected app analytics and monitoring are central to Appfigures' current product positioning.

Can I compare old data.ai estimates with a new provider?+

Treat the provider and methodology change as a boundary unless comparability has been demonstrated and documented.

Which is more suitable for enterprise market research?+

Sensor Tower's combined platform is the relevant current enterprise comparison, while Appfigures is closer to app analytics operations.

What is a lower-cost alternative to both?+

AppStoreStatistics is a focused option for iOS rankings, keywords, competitors and public market signals, not a complete owned-analytics or enterprise-suite replacement.

Sources and review note

Reviewed August 22, 2026. Competitor names are used for factual comparison only. Current pricing and capabilities should be confirmed with each provider before purchase.

Appfigures platform Appfigures pricing Sensor Tower acquisition announcement