✦ Pricing
Tool comparison

AppTweak vs MobileAction

AppTweak and MobileAction both serve ASO and app growth teams, but AppTweak is commonly evaluated for ASO intelligence and optimization workflows while MobileAction is commonly evaluated for ASO, market intelligence, and Apple Search Ads workflows. Smaller teams that only need focused iOS keyword and competitor tracking should also compare AppStoreStatistics.

Last reviewed July 3, 2026Factual comparison, no invented prices
See AppStoreStatistics pricingCheck keyword difficulty

Quick verdict

Which tool should you choose?

Choose AppTweak for broader ASO intelligence and optimization workflows. Choose MobileAction when Apple Search Ads and paid acquisition context are central to the evaluation.

AppTweak

ASO intelligence, keyword research, metadata workflows, Apple Ads, reviews, and market intelligence.

Pricing context

ASO Essential was shown at EUR 99 monthly or EUR 79/month billed annually on the reviewed pricing page.

Best for

ASO teamsKeyword researchMetadata optimizationASO reporting

Choose AppTweak if

  • - ASO workflow depth and keyword optimization are the main requirements.
  • - The team wants a mature ASO suite with review and market-intelligence context.
  • - Public pricing for at least an entry ASO tier matters in the buying process.

MobileAction

ASO intelligence, market intelligence, Apple Search Ads, competitor research, and app growth workflows.

Pricing context

Public list price not verified on reviewed pages; confirm current terms with MobileAction.

Best for

ASO teamsApple Search Ads contextPaid acquisition researchGrowth teams

Choose MobileAction if

  • - Apple Search Ads and acquisition workflows are central.
  • - The team wants ASO research connected to broader app growth workflows.
  • - Paid growth and competitive market intelligence need to be evaluated together.

Feature and scope matrix

This matrix compares public positioning and practical use cases. It does not invent private pricing or hidden vendor capabilities.

FeatureAppTweakMobileAction
Primary categoryASO and app growth suiteASO, market intelligence, and Apple Search Ads workflows
Public pricingEntry ASO price reviewed from public pricing pagePublic list price not verified
Keyword researchCore workflowCore workflow
Apple Search AdsAvailable in broader platform contextKey platform scope
Review workflowsIncluded in broader ASO scopeAvailable in app growth context
Best for small low-cost iOS trackingMore suite-orientedMore suite-oriented; compare AppStoreStatistics for focused low-cost tracking

Related comparisons and next steps

AppTweak alternativeMobileAction alternativeKeyword Ranking Tracker

AppTweak vs MobileAction FAQ

Is AppTweak better than MobileAction?+

It depends on whether the buyer prioritizes ASO optimization depth or acquisition and Apple Search Ads context.

Which tool is better for Apple Search Ads?+

MobileAction is often evaluated when Apple Search Ads workflows are central, while AppTweak also has Apple Ads capabilities inside a broader ASO suite.

Which tool is better for keyword tracking?+

Both tools support keyword and ASO workflows. AppStoreStatistics is a lower-cost focused option for organic iOS keyword ranks, difficulty, suggestions, and gaps.

Is AppStoreStatistics a replacement for either tool?+

Only for focused iOS rankings and ASO research. It does not replace broad ASO operations, Apple Ads management, or large-team workflows.

What should small teams choose?+

Small teams should avoid overbuying. If the need is ranking, keyword, and competitor visibility, a focused tool may be enough.

Sources and review note

Reviewed July 3, 2026. Competitor names are used for factual comparison only. Current pricing and capabilities should be confirmed with each provider before purchase.

AppTweak pricingMobileAction