Publishing and App Review
Can an Individual Publish an App on the App Store?
Apple supports individual developers. An LLC is not a universal Apple requirement; choose account/entity structure based on ownership, public seller identity and business needs.

In this guide
Frequently asked questions
Can I start with a free Apple developer account?
Yes for learning and personal on-device testing. App Store distribution requires the Apple Developer Program.
Can a solo developer publish under their own name?
Yes. Apple supports individual and sole-proprietor enrollment. Apps from an individual membership are listed under the developer's personal name.
Does an organization need a D-U-N-S Number?
Apple states that companies and educational institutions enrolling as organizations must provide a D-U-N-S Number registered to the legal entity.
Does an Apple organization account rank better?
There is no credible basis to treat organization enrollment as an ASO ranking advantage. Choose the account type for ownership, branding and operational reasons.
Sources and review standard
Platform-specific claims are linked to primary documentation where available. AppStoreStatistics public data is observed or modeled as labeled; it is not private App Store Connect data.
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