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ASO tool

Competitor Comparison

Compare two iOS apps across public metadata and keyword evidence without treating modeled signals as private competitor data.

Best for
Product, ASO and competitive-research teams
Access
Full Access

Select comparable apps

Choose a target app, competitor and country. Comparison is most useful when both apps address a similar audience and are available in the same storefront.

  • Verify both Track IDs.
  • Use the same country.
  • Avoid drawing conclusions from unrelated categories.

Read the comparison

The matrix combines public metadata and observed or modeled keyword evidence.

  • Metadata differences describe public listings.
  • Keyword wins describe the analyzed result set.
  • Difficulty remains an estimate.
  • Missing data is displayed as unavailable.

Data statuses

Results identify how their underlying data was produced. Always read the source and update time before making a decision.

  • Live: returned by the source during the current request.
  • Observed: public source data stored with an observation time.
  • Cached: a previous source response shown when live collection is limited.
  • Estimated: a modeled score or range, not private Apple-reported performance.
  • Exact: authorized first-party data only.
  • Beta: provider-dependent coverage that may be incomplete.

Next actions

Move from broad differences to a small set of validated actions.

  • Open Keyword Gap for missed terms.
  • Track the most relevant shared keywords.
  • Use App Keyword Profile for a deeper single-app view.

Related resources