Keyword Gap Tool

Run a gap analysis

Select target app, competitor and storefront. The tool compares a controlled keyword set and records observed positions or unavailable states.

• Gap means evidence in the analyzed set, not every possible App Store query.
• Country context is mandatory.
• Paid Apple Search Ads are excluded.

Prioritize gaps

A competitor win is useful only when the term is relevant to your app and realistic for your listing.

• Start with high-relevance terms.
• Check difficulty and top competitors.
• Avoid copying competitor brand terms.
• Track selected opportunities over time.

Data statuses

Results identify how their underlying data was produced. Always read the source and update time before making a decision.

• Live: returned by the source during the current request.
• Observed: public source data stored with an observation time.
• Cached: a previous source response shown when live collection is limited.
• Estimated: a modeled score or range, not private Apple-reported performance.
• Exact: authorized first-party data only.
• Beta: provider-dependent coverage that may be incomplete.

Limitations

Apple Search can change between snapshots. Cached observations remain labeled, and missing cache during a rate limit can produce an unavailable query without failing every other row.